Arif Onur Hangişi

Media has enough data. What it needs next is intelligence.

Director Ad Tech, Technology & Automation

I design the connected systems that turn fragmented media signals into infrastructure, clarity, and action.

01 / Noise

Every platform speaks. Almost none speak the same language.

Spend, impressions, events, attention, and outcomes arrive in separate structures—moving at different speeds, governed by different rules.

Media events Measurement Platform data Business outcomes

02 / Architecture

I connect the pipelines, measurement, governance, and automation so fragmented platforms can operate as one coherent system.

Shared structure Trusted measurement Automated response

03 / Intelligence

When clean signals share context, the system can recognize patterns, route attention, and reduce the distance between evidence and action.

01 Detect 02 Interpret 03 Respond

04 / Authority

The work expanded from optimizing campaigns to architecting how teams, platforms, measurement, and decisions connect.

2019—2021 Performance systems Sempeak · Team Lead
2021—2023 Enterprise growth Mindshare · Director
2023—Now Media architecture WPP Media Türkiye · Director, Ad Tech & Automation

05 / Direction

It will be a connected operating system for media—one that turns complexity into coordinated action. That is the direction I am building toward.